Awario
Overview
Awario provides a platform for monitoring brand mentions across various online sources including social media, news sites, blogs, videos, and forums. It crawls over 13 billion web pages daily in addition to using APIs to deliver immediate alerts on relevant mentions. The tool enables users to analyze mention sentiment, track share of mentions, and understand audience demographics such as age, location, and language. It supports competitive brand monitoring and custom report creation. Awario also facilitates social customer service by allowing users to respond to customer comments and questions directly within the app. Additionally, it helps identify sales opportunities and industry influencers to enhance marketing and outreach efforts.
Features
- Brand mention tracking
- Sentiment analysis
- Custom reports
- Social media monitoring
- Competitive monitoring
- Audience demographics
- Social customer service
- Influencer identification
Alternatives
Pricing
Awario offers three pricing tiers: Starter ($49/month or $29/month billed annually), Pro ($149/month or $89/month billed annually), and Enterprise ($399/month or $249/month billed annually). Annual subscriptions provide a discount of up to 40%.
SaaS configurations scale dynamically based on seats or volume. Use metrics as directional baselines only.
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