Act-On

Act-On is a marketing automation platform that enables businesses to engage customers across multipl...

View details Visit website

ActiveCampaign

ActiveCampaign is a marketing automation platform that utilizes autonomous marketing to streamline m...

View details Visit website

Comparison table

Metric	Act-On	ActiveCampaign
Pricing Model	Subscription Tiered	Contact Sales
Free Tier	No	No
Free Trial	No	No
Billing Cycle	monthly	N/A
Starting Price	900 USD	Custom
Pricing Information	Act-On offers a unique pricing model based on 'Active Contacts'—the number of contacts actively emailed each month, rather than the total database size. The main tiers are: 1) Professional at $900 per month, which includes full marketing automation features, and 2) Custom/Enterprise, which includes additional features like CRM integration and advanced reporting, with pricing available upon request.	Contact sales for tailored pricing plans.
Features	Lifecycle marketing automation Multi-channel marketing Customer journey orchestration AI-powered lead scoring AI content creation Reporting and analytics CRM integration Open ecosystem architecture	Autonomous marketing automation Goal-based marketing strategy Active Intelligence insights Campaign summarization and visualization Personalized SMS strategy Optimized email campaign building Marketing progress tracking Multi-channel marketing automation Personalized email marketing
Target Users	Marketing teams Midsize businesses Enterprise organizations Franchise marketers Digital marketing managers	marketers small businesses ecommerce agencies enterprises

Was this page helpful?