Act-On
Overview
Act-On provides a marketing automation platform designed to help businesses build long-term customer relationships at scale by delivering personalized engagement programs. It supports multi-channel marketing across email, SMS, social media, web, and events, enabling marketers to orchestrate customer journeys that feel curated and relevant. The platform integrates with existing CRM and other systems through an open ecosystem architecture, allowing data activation wherever it resides. Act-On incorporates AI features such as predictive lead scoring, adaptive send times, and AI-powered content creation to enhance marketing effectiveness. It also offers reporting and analytics tools that provide insights into engagement and campaign performance. The platform is designed for marketing teams in m...
Features
- Lifecycle marketing automation
- Multi-channel marketing
- Customer journey orchestration
- AI-powered lead scoring
- AI content creation
- Reporting and analytics
- CRM integration
- Open ecosystem architecture
Alternatives
Pricing
Act-On offers a unique pricing model based on 'Active Contacts'—the number of contacts actively emailed each month, rather than the total database size. The main tiers are: 1) Professional at $900 per month, which includes full marketing automation features, and 2) Custom/Enterprise, which includes additional features like CRM integration and advanced reporting, with pricing available upon request.
SaaS configurations scale dynamically based on seats or volume. Use metrics as directional baselines only.
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