Act-On

Act-On is a marketing automation platform that enables businesses to engage customers across multipl...

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Adobe for business

Adobe for Business offers enterprise digital marketing solutions with AI-powered content management,...

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Comparison table

Metric	Act-On	Adobe for business
Pricing Model	Subscription Tiered	Contact Sales
Free Tier	No	No
Free Trial	No	No
Billing Cycle	monthly	N/A
Starting Price	900 USD	Free
Pricing Information	Act-On offers a unique pricing model based on 'Active Contacts'—the number of contacts actively emailed each month, rather than the total database size. The main tiers are: 1) Professional at $900 per month, which includes full marketing automation features, and 2) Custom/Enterprise, which includes additional features like CRM integration and advanced reporting, with pricing available upon request.	N/A
Features	Lifecycle marketing automation Multi-channel marketing Customer journey orchestration AI-powered lead scoring AI content creation Reporting and analytics CRM integration Open ecosystem architecture	AI-powered content management End-to-end workflows Generative AI creativity Data collection and analysis Marketing automation Personalized customer journeys Document workflow acceleration PDF tools
Target Users	Marketing teams Midsize businesses Enterprise organizations Franchise marketers Digital marketing managers	Enterprises Marketing teams Creative professionals Data analysts Sales teams

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