Act-On

Act-On is a marketing automation platform that enables businesses to engage customers across multipl...

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Outgrow

Outgrow provides no-code tools for creating quizzes, calculators, and forms to enhance lead generati...

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Comparison table

Metric	Act-On	Outgrow
Pricing Model	Subscription Tiered	Subscription Tiered
Free Tier	No	No
Free Trial	No	Yes
Billing Cycle	monthly	monthly yearly
Starting Price	900 USD	14 USD
Pricing Information	Act-On offers a unique pricing model based on 'Active Contacts'—the number of contacts actively emailed each month, rather than the total database size. The main tiers are: 1) Professional at $900 per month, which includes full marketing automation features, and 2) Custom/Enterprise, which includes additional features like CRM integration and advanced reporting, with pricing available upon request.	Freelancer plan starts at $14/month, Freelancer Pro at $25/month, Essentials at $95/month, and Business at $600/month.
Features	Lifecycle marketing automation Multi-channel marketing Customer journey orchestration AI-powered lead scoring AI content creation Reporting and analytics CRM integration Open ecosystem architecture	No-code quiz builder No-code calculator builder Optimized templates Native integrations Branded content customization Pre-optimized templates Lead qualification Personalized customer answers Multiple publishing options Intelligent analytics Data integration with 1000+ tools
Target Users	Marketing teams Midsize businesses Enterprise organizations Franchise marketers Digital marketing managers	Marketing Teams Small Businesses Freelancers Agencies

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