Act-On

Act-On is a marketing automation platform that enables businesses to engage customers across multipl...

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WhatConverts

WhatConverts provides lead tracking and marketing attribution software for agencies and businesses.

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Comparison table

Metric	Act-On	WhatConverts
Pricing Model	Subscription Tiered	Subscription Flat
Free Tier	No	No
Free Trial	No	Yes (14d)
Billing Cycle	monthly	monthly
Starting Price	900 USD	30 USD
Pricing Information	Act-On offers a unique pricing model based on 'Active Contacts'—the number of contacts actively emailed each month, rather than the total database size. The main tiers are: 1) Professional at $900 per month, which includes full marketing automation features, and 2) Custom/Enterprise, which includes additional features like CRM integration and advanced reporting, with pricing available upon request.	Monthly subscription plans starting at $30 for single accounts with included usage credits. Plans available for unlimited accounts starting at $500.
Features	Lifecycle marketing automation Multi-channel marketing Customer journey orchestration AI-powered lead scoring AI content creation Reporting and analytics CRM integration Open ecosystem architecture	Call tracking Form tracking Chat tracking Lead qualification Lead valuation Lead export Marketing reports Custom reports Real-time reporting Campaign reporting Keyword reporting Dynamic number insertion Call recording API access Call flows Report builder Scheduled reports HIPAA compliance Customer journey tracking Multi-click attribution Page visit tracking Lead intelligence
Target Users	Marketing teams Midsize businesses Enterprise organizations Franchise marketers Digital marketing managers	marketing agencies marketers franchises businesses healthcare providers

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