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Act-On

Braze

Comparison table

MetricAct-OnBraze
Pricing ModelSubscription TieredUsage Based
Free TierNoNo
Free TrialNoYes
Billing Cycle
  • monthly
N/A
Starting Price900 USDN/A
Pricing InformationAct-On offers a unique pricing model based on 'Active Contacts'—the number of contacts actively emailed each month, rather than the total database size. The main tiers are: 1) Professional at $900 per month, which includes full marketing automation features, and 2) Custom/Enterprise, which includes additional features like CRM integration and advanced reporting, with pricing available upon request.Pricing scales with your Monthly Active Users (MAU), with flexible offerings designed for customer engagement.
Features
  • Lifecycle marketing automation
  • Multi-channel marketing
  • Customer journey orchestration
  • AI-powered lead scoring
  • AI content creation
  • Reporting and analytics
  • CRM integration
  • Open ecosystem architecture
  • Cross-Channel Messaging
  • Journey Orchestration
  • Reporting
  • Creative Studio
  • Email Messaging
  • Mobile App Messaging
  • Web Messaging
  • SMS/RCS Messaging
  • WhatsApp Messaging
  • Media Audience Sync
  • BrazeAI Decisioning Studio
  • BrazeAI Agents
Target Users
  • Marketing teams
  • Midsize businesses
  • Enterprise organizations
  • Franchise marketers
  • Digital marketing managers
  • marketers
  • customer engagement teams
  • business analysts
  • product managers
  • developers

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