Act-On

Act-On is a marketing automation platform that enables businesses to engage customers across multipl...

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Hightouch

Hightouch is a customer data and AI platform for marketers.

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Comparison table

Metric	Act-On	Hightouch
Pricing Model	Subscription Tiered	Usage Based
Free Tier	No	Yes
Free Trial	No	No
Billing Cycle	monthly	N/A
Starting Price	900 USD	N/A
Pricing Information	Act-On offers a unique pricing model based on 'Active Contacts'—the number of contacts actively emailed each month, rather than the total database size. The main tiers are: 1) Professional at $900 per month, which includes full marketing automation features, and 2) Custom/Enterprise, which includes additional features like CRM integration and advanced reporting, with pricing available upon request.	Free tier available for Basic Reverse ETL with up to 2 active syncs and unlimited destination count.
Features	Lifecycle marketing automation Multi-channel marketing Customer journey orchestration AI-powered lead scoring AI content creation Reporting and analytics CRM integration Open ecosystem architecture	Real-time customer data activation No-code audience builder Omnichannel campaign orchestration AI-powered marketing insights On-brand ad creation at scale Lifecycle campaign generation Automated campaign planning and execution
Target Users	Marketing teams Midsize businesses Enterprise organizations Franchise marketers Digital marketing managers	marketers data analysts business intelligence teams product managers data engineers

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